Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band. He has already made a strong impact on the music industry with his previous releases. His first single, Money or Me, was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards, as well as one for best new male artist. He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014, then in 2015 he released We Own The Night (feat. Jim Jones).
Last year, 2018, saw a plethora of successful releases for Matthew Schultz. In January, he released the single Promise For Keeps, following up with a version featuring Jamaican reggae singer Gyptian and an Electric Bodega remix in the following months.
That remix has accumulated a million plays on Spotify and the track became part of a viral craze on Instagram (#promiseforkeeps), featuring some of the biggest stars from NBC hit show World of Dance. Also hugely popular was another single, All Night Long, featuring Gyptian and Rico Tayla and Somewhere Far, which has racked up an enormous 7 million streams since its release last August. His last single release, Go, also notched up streams in the millions.
This latest track, Turn Me Up, is a return to the very successful collaborative relationship with Gyptian after the purely solo releases of Somewhere Far and Go. It starts with a laid back, gently insistent triplet-based synth rhythm and the three chord structure around which the song is built emerges, augmented by punchy and intricate percussion.
On the first verse Gyptian takes the lead vocals, laying down an infectious reggae-influenced vocal melody. The overall sound is distinctly dancehall with a strong Major Lazer vibe and his vocal performance is charismatic, with an exotic flavour. Lyrically, it’s about feeling intoxicated by someone (“It’s an inferno being around you.…”) and this is perfectly reflected in the understated yet hypnotic music.
It builds to the catchy title hook before Matthew takes the lead on the second verse. His vocal melody is delivered an octave deeper, providing a nice contrast and also a variation to the first verse. The arrangement is cleverly structured so that this verse later repeats, becoming one of the song’s main hooks.
Overall, this is yet another excellent dancehall track by Matthew Schultz with a fine cameo by the gifted Gyptian and flawless, cutting edge production. With its languid, chilled out vibe and mesmeric rhythms it’s the perfect soundtrack for late summer and will no doubt become hugely popular once more both on the dancefloor and on streaming sites. After several hugely successful singles behind him, Turn Me Up sounds like another smash that will be particularly appealing to fans of Major Lazer and Tory Lanez.
VERDICT= 9 out of 10