The New Occupants are a dance rock band based in Minneapolis. Although its accurate to classify them as dance rock, that doesn’t really do justice to the uniqueness of their musical style. They belong in the world of quirky pop, reminiscent in some respects of 80’s groups like Sparks and The B52’s, and the 90’s group They Might Be Giants. They have been releasing music for a few years, with past singles including Electric Angel, Blue Light and Its Time To Become Robots.
They have developed a worldwide fanbase, with Billboard magazine describing them as ‘a kiloton of dance fun’. This track, Be Careful What You Listen To, is part of a five track EP called Halloween Is Melting. The song starts with the catchy title hook backed by a blistering kick drum, before breaking down into a spoken word section about the forming of the band.
Lyrically, the track is about the influential power of music itself, as captured in the anthemic chorus: “Be careful what you listen to, it will change your mind and point of view….the world you know may slip away…”. The unusual juxtaposition of the humorous spoken parts with the sung sections is very effective, and the raw synth sounds combined with the acid house beat adds up to a truly arresting sonic assault.
Overall, this is a wonderfully original and inventive piece of alternative dance music, full of addictive hooks and unexpected left turns. It manages to work as simply a barnstorming dance track, yet has a lyrical message that says something true about music, with some very entertaining spoken word passages. This is the kind of refreshingly different music that deserves to become much better known and, who knows, maybe this is their breakthrough song.